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Great marketing in a nutshell
Real value One of the most critical components of marketing is plain old empathy. Understanding our market and how our business has the potential to change people’s lives. You see, my start in marketing was by pure chance. I’d say…
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Quick & Dirty Market Research Guide for Busy Business People
Market research guide for busy founders: fast, practical steps to clarify your brand, audience, trends, and competitors—no fluff, just what moves the needle.
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Easy Marketing Strategy Framework: 6 Steps That Work Like a Charm
We don’t need all the bells and whistles. Discover a stripped down, 6-step marketing strategy framework that gets the job done the easy way.
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5-Part Marketing Plan Template to Stay on Top of Your Game
There’s only 5 marketing questions you need to answer. This marketing plan template makes it easy to keep track of everything without overwhelming yourself.
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All About Storytelling in Marketing — Magic Pill or Pure Bluff?
Nitty-gritty introduction to storytelling in marketing: what it is and how to actually use it to craft effective brand messaging. Plus, 3 proven techniques.