Marketing strategist & storyteller
Carylis Palacios
The brands we love sharing in our stories aren’t all about “Buy this… here… NOW!”
They outline strategies around how consumers behave and why they do it. Their needs, their desires, their icks, and what “era” they are in now. Then they use storytelling to build a world their buyers want to belong to.
I bring strategy and storytelling so you can apply that same playbook.
Crafting signature campaigns since 2017.
9
years in the trenches
42
brands marketed online
Marketing strategist & storyteller 𓂃🖋
Hey there, I’m Carylis! I’ve been a marketing strategist and storyteller since 2017.
Over the last 9 years, I got to build out entire brand positioning strategies and signature campaigns for at least 42 brands. So I can tell you a thing or two about how to market the way today’s world needs.
Pre-AI hacks don’t work, but surrendering to a chatbot’s unimpressed opinion doesn’t either. Staying relevant means aligning with an audience that wants to connect with something that’s both real and automagically efficient.
If you’re looking for a seasoned marketer, I’m happy to hop on a call to discuss your needs.
A few credentials, if you’re into that sort of thing:
₊⊹ I’ve developed content strategies to attract the right audiences.
₊⊹ I’ve built conversion funnels that gain leads, nurture them, and turn them into buyers.
₊⊹ I’ve led initiatives and teams through multi-step, cross-platform campaigns for small teams as well as agencies with large clients.
₊⊹ I’ve positioned founder-led brands as top voices and trusted figures in their fields.
₊⊹ And I’ve learned to achieve all of that systematically, which is part of my “signature campaigns” process.
Marketing strategy & storytelling services.
Ownership & direction
If you’re looking to keep all your marketing cohesive, consistent, and improving month over month, I can provide ongoing senior oversight. This is the perfect way to gain a steady strategic hand without a full-time CMO or creative director hire.
Strategy & creative direction
I help you define the positioning, messaging, concepts, and editorial calendar for your campaigns. This is the path for when you’re about to launch or run a promotional push but need a stronger narrative and clearer priorities, or your marketing doesn’t feel quite there yet.
Marketing strategy intensives
You can book a consultation, a focused strategy session, an audit, or a VIP day to work on your marketing with me. My goal in these sessions is for you to walk away with a clear plan to implement next. Availability is limited, so book now if your launch or campaign is coming soon.
Done‑for‑you projects
Have a specific project you’d like to delegate? Share the details and timeline with me to verify eligibility. Common projects I accept include full profile refresh, core email flows setup, messaging/positioning strategy, content strategy…
What they say about me:
I’m really happy with it!
I’ve been getting a lot more casual comments lately that people are loving the content. Happy with it all!
— Laryssa W.
There’s no small task for her.
Her ability to work independently and make things happen has been invaluable. I highly recommend Carylis.
— Juan A.
Love the new content!
Thank you! You did a great job on the content calendar and I know it is only going to get better.
— Madelyn M.
So grateful!
Thanks for all your fantastic work: dynamic, engaging, fun.
— Revan S.
Strategy & storytelling case studies:
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The Lead Magnet Strategy That Got 41 Qualified Leads in 30 Days (0 Ad Budget)
The B2B lead magnet strategy turned a consultant’s regular content into a list-building tool. If you charge $1,000+ USD, you might want a funnel like this too.