Breaking Down Stories & Strategies That Work
This blog isn’t about shouting louder or chasing shiny trends. It’s where I break down real strategies and stories from brands that got results, so you can learn, adapt, and build what works for you.
The Brief
What’s happening in marketing and why it actually matters. Platform shifts, trend cycles, and industry updates, filtered through a strategist’s lens. No panic. No hype. Just context and a clear roadmap.
Strategy & Storytelling
Real-world messaging and marketing, decoded. From campaign critiques to brand voice breakdowns, this is where we analyze what’s working out there and how to make it work for you.
Tools & Tactics
Practical, plug-and-play execution. Tools I trust, systems I use, and strategies built for service pros who want results without the noise. Includes affiliate links to what’s actually worth it.
Case Files
Anonymized client stories, breaking down real strategic results. These deep dives unpack what worked, why it worked, and how you can adapt it to your brand. Learn from the smart moves that moved the needle.
Latest Posts
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The Lead Magnet Strategy That Got 41 Qualified Leads in 30 Days (0 Ad Budget)
The B2B lead magnet strategy turned a consultant’s regular content into a list-building tool. If you charge $1,000+ USD, you might want a funnel like this too.
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How a Career Coach Got +518% Growth & LinkedIn Top Voice Status in 1 Year
Want to build an impactful personal brand? This case study tells all I did to 5x a career coach’s engagement and get her a LinkedIn Top Voice badge in a year.
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Quick & Dirty Market Research Guide for Busy Business People
Market research guide for busy founders: fast, practical steps to clarify your brand, audience, trends, and competitors—no fluff, just what moves the needle.
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7 Marketing Mindsets I Learned in My First 7 Years in Business
Since 2017, many tips and tricks have come and gone. But some marketing mindsets have only become more relevant with time. In this post, I share 7 of them.
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Easy Marketing Strategy Framework: 6 Steps That Work Like a Charm
We don’t need all the bells and whistles. Discover a stripped down, 6-step marketing strategy framework that gets the job done the easy way.
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Inbound Marketing Examples in Action: 4 Strategies, 8 Killer Brands
Discover 4 inbound marketing strategies that work no matter your niche. Plus some bonus inbound marketing examples to inspire you and make clients love you.
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5-Part Marketing Plan Template to Stay on Top of Your Game
There’s only 5 marketing questions you need to answer. This marketing plan template makes it easy to keep track of everything without overwhelming yourself.
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All About Storytelling in Marketing — Magic Pill or Pure Bluff?
Nitty-gritty introduction to storytelling in marketing: what it is and how to actually use it to craft effective brand messaging. Plus, 3 proven techniques.
