About Carylis Palacios
Hi there,
I’m Carylis Palacios. A bilingual marketing strategist and storyteller.
I started creating signature campaigns back in 2017. Over the past 9 years, I’ve worked for over 42 brands directly and via agency partners.
On this page, I break down my career’s journey and how I can support your business.
Crafting signature campaigns since 2017.
9
years in the trenches
42
brands marketed online
Clueless landing
January 10, 2017
It all started ages ago, when I worked at a 50-year-old cardiology clinic in Venezuela as the CEO’s assistant. Back in the day, hundreds of young professionals fled the country every day. Including the clinic’s entire marketing and PR department. That’s how I landed my first-ever marketing job: with the big boss deciding I was the right person to lead the strategy and execution of the brand’s website, social media, and PR.
An unexpected hit
September 29, 2017
As I powered through all that massive work, mostly intuitively, I discovered I truly enjoyed marketing. Less than a year later, I wasn’t just posting. I strategized and created social media campaigns, architected the clinic’s new educational blog, edited and published an entire magazine issue, and organized the biggest World Heart Day event in the country. Successfully. Yet, I hadn’t realized the impact my work was having, both with industry figures and the community at large. All of a sudden, Carylis Palacios’ name was in everyone’s mouth when they wanted to push something.
Crossing the Rubicon
April 18, 2018
A little over a year later, I was over the moon with my awesome job and an astonishing promotion offer I just got offered. My boss and some international partners wanted me to travel abroad regularly and replicate the work I was doing in Trinidad and Tobago. However, the country’s instability worsened every day until the concept of money became meaningless to me. I had to decide whether to commit right then and there or build a new life in Colombia, as my husband and I had planned. Needless to say, I left. Burning my glowing progress while at it.
100 years of messiness
August 18, 2019
As any immigrant in the world will tell you, your career tends to take a hit when you migrate. Mine went down the drain the second I left my country. Not only did I have to start all over again, but it also appeared as if all my lucky stars had already imploded. This time, climbing the corporate ladder was painfully far from reach. That’s when, scared at first, I decided to build my own opportunities and started freelancing and a blog called Onda de Rizos (i.e., “Vibes in Curls”) on the side. Visits and engagement came fast, but it generated zero dollars as there was no business model behind it.
The good, the bad, and the ugly
April 10, 2022
With a hurt ego, I realized I needed to learn how to market businesses that didn’t dominate an entire niche already. Wild, right? Clearly, owning an established brand’s marketing was one thing, but building one from the ground up was a different beast. So, to gain the experience I needed at 2x speed, I joined two marketing agencies at once. It was hectic, exciting, and very scrappy. I got promoted every time and played around like a mad scientist… until I burned out. And though it was a challenge, as at both agencies I only served Canada- and US-based companies, the mission was accomplished. Two years on, I was a true international marketing veteran.
Stories worth telling
January 12, 2024
My birthday commitment in 2024 was to only market brands I believed in. Not the ones business sharks wanted to hype the most. Not the ones that were easy to AI my way through. Certainly not the ones whose mission shifted as the sexy new thing came along. That same year I left my role at one of the agencies and stayed as an outside consultant with the other. My one goal was connecting with founder-led brands.
Sharing in your adventure
July 7, 2026
Today, I invite you to “share in an adventure” in which we build a new signature campaign together. To discover a unique brand world where your customers want to live. To craft the stories that make your brand feel like it belongs with your community. Care to join me?
What they say about me:
I’m really happy with it!
I’ve been getting a lot more casual comments lately that people are loving the content. Happy with it all!
— Laryssa W.
There’s no small task for her.
Her ability to work independently and make things happen has been invaluable. I highly recommend Carylis.
— Juan A.
Love the new content!
Thank you! You did a great job on the content calendar and I know it is only going to get better.
— Madelyn M.
So grateful!
Thanks for all your fantastic work: dynamic, engaging, fun.
— Revan S.
Recently published by Carylis Palacios:
